The power of social media

There is no doubt social media has revolutionized the way people communicate. This includes companies and the way they interact with consumers. As you may already know, social media is not just about opening a Facebook, Twitter or Youtube account and talking about your product. It requires a lot of effort and the publication of relevant content to build trust and credibility. One thing, however, that most companies are ignoring, is the importance of social media metrics and monitoring. It is of extreme importance to know what is being said about your company or brand. It is also important to respond in a sincere way when you get good or bad feedback.

I thought I’d share this video that highlights the importance of the points mentioned above. I think this is the perfect example of the power of social media. The outcome could’ve been different had the company reacted promptly and provided a solution to the upset customer:

United eventually contacted Dave (After the video had been viewed thousands of times) but it was already too late as the damage had already been done to the company.

The moral of the story? Social media is here to stay, let’s use it to establish positive relationships with consumers. Let’s be connected and know what is being said about our brands and more importantly, use this medium as a way to have a sincere dialogue with your customers and potential customers.


About Diana Massimi

As a newcomer in Canada, I've had some really great experiences. Every day, I continue to learn and adapt to my new country. As I've just passed the three year mark as a permanent resident, I'll soon be applying for citizenship. It's an exciting step to take and I'm looking forward to being "officially" Canadian. This blog is to share what I've learned so far and my everyday experiences and feelings being a newcomer to this country. More than anything I'll be looking forward to hearing from other newcomers and exchanging impressions and anecdotes about our new life in Canada. Feel free to share and ask questions, I'm also always happy to help a fellow newcomer!
This entry was posted in Marketing, Social media and tagged , , , . Bookmark the permalink.

2 Responses to The power of social media

  1. This video never gets old!
    It’s amazing how much exposure we can get from something as simple as a video!
    From Justin Bieber to Dave Carroll, anybody can become a celebrity!

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