Mitch Joel is a well-known authority in the field of Social Media. He has a blog and podcast titled “Six Pixels of Separation”. He is also a partner at Twist Image, a digital marketing and communications agency. Mitch also has a podcast called Foreword Thinking which features information about business and motivational books. The points he makes in his book are the reflection of the experiences gained through the use of these Social Media channels. His revolutionary ideas and approaches to new media are an example for all marketers.
Six Pixels of Separation is a book that outlines the importance of Social Media. Its main focus is the creation of valuable content. It highlights the importance of being connected; now everyone is within your reach. Moreover establishing online relationships is about trust and adding value. This is achieved through consistency and compelling content. In order to build trust, you also need to be human in your communications. This helps to build a loyal, supportive community.
Building strong communities is the main goal. This is achieved by applying the “ripples, not splashes” concept. Also, taking a leadership, rather than just a participating role turns you into the expert, go-to person in your field. Mitch has experienced this first hand. He has actively taken a leadership role in the organization of events that are now trademarks of the Social Media world. One example of this is the PodCamp that takes place in Montreal.
Giving audiences the control is something Mitch encourages companies to do. User-generated content can be a great asset. He also believes it’s important to bring online communication into the real world. Podcamps and “geek diners” are an example. In these events, creative ideas are exchanged and relationships become stronger.
In his book, Mitch advocates for the creation of personal brands He is an example of how to do this. He says that people should start out by actively participating before generating relevant content. He encourages entrepreneurs to use the many tools available online to help them in the process.
Mitch is a visionary who believes that it’s essential to adapt to the changes. Everything we create is content nowadays. He warns not to treat new media as traditional media. The way we communicate will continue to change; mobile becoming mainstream is an example. This will bring opportunities to experience new ways to reach consumers. Mitch said a phrase that summarizes what he believes: “Everyone is connected. Connect your business to everyone”.
Six Pixels of Separation is a great guide for anyone looking into building their business through Social Media. It is highly relevant to what is currently happening in the field. Mitch envisioned the way things would evolve and it has proven to be accurate. The tools he recommends and the steps to use social media effectively are very useful. The case studies in his book exemplify every point in a very clear manner. Overall, Six Pixels of Separation content is current and it’s a reflection of today’s Social Media world.