I came across this article and it really made me think. Every time I try to find information on how to use social media effectively, I get the same result: you should be engaging with your audience in meaningful ways that will generate loyalty; however, I also see a lot of information on how to get the most “Likes” or followers.
So which one is the best tip? Which one should I follow? Should I focus on getting the most people to view my page and like it? Or should I try to engage the people who already like it without worrying about spreading the word about my company? Perhaps both are equally important and the truth is we have to try to get both things to be successful. You be the judge