Measuring the wrong thing? perhaps…

I came across this article and it really made me think. Every time I try to find information on how to use social media effectively, I get the same result: you should be engaging with your audience in meaningful ways that will generate loyalty; however, I also see a lot of information on how to get the most “Likes” or followers.

So which one is the best tip? Which one should I follow? Should I focus on getting the most people to view my page and like it? Or should I try to engage the people who already like it without worrying about spreading the word about my company? Perhaps both are equally important and the truth is we have to try to get both things to be successful. You be the judge


About Diana Massimi

As a newcomer in Canada, I've had some really great experiences. Every day, I continue to learn and adapt to my new country. As I've just passed the three year mark as a permanent resident, I'll soon be applying for citizenship. It's an exciting step to take and I'm looking forward to being "officially" Canadian. This blog is to share what I've learned so far and my everyday experiences and feelings being a newcomer to this country. More than anything I'll be looking forward to hearing from other newcomers and exchanging impressions and anecdotes about our new life in Canada. Feel free to share and ask questions, I'm also always happy to help a fellow newcomer!
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