I found this article and I thought it was really interesting. The more I read about the effects of POP displays, the more I realize how important it is to integrate them into the marketing mix.
We tend to think that having TV, radio and print ads or billboards along with social media is enough to convey the right message to our audience. The truth is, these tools are very effective in bringing the message to the public and creating loyalty, but what about the moment in which a person is walking from aisle to aisle, trying to decide what brand to choose? There are hundreds of products to choose from and it becomes overwhelming to look for a specific brand. That’s when it is truly essential to remind your customers that your brand is there ready to be selected, to make it easy on your potential customers to find you. Anyway, check out the article and let me know what you think. Thanks!